‘Imagine Dolly Parton meeting Alfred Hitchcock and Richard Simmons at Conwy‘

We are very much over the moon to have CHERYL , a four-member, semi-anonymous, often cat-masked artist collective based in Brooklyn, New York, join us in the Gallery at Islington Mill for this years SFTOC. Best known for its video art, museum installations, performances and dance parties. CHERYL explores the themes of mortality, mania, the feline-human connection, the limits of shoulders, the flammability of dollar-store hair extensions, and the staining power of fake blood. Through themes ranging from topical to bizarre, the CHERYLs revel in the joyous power of dance-induced psychosis/euphoria. CHERYL has been bringing its particular brand of FRESHMAGICK™ to New York City since colonial times, and has since acquired a dedicated cult following and media attention for over-the-top happenings involving outrageous costumes, exuberant dance moves, and participatory dance floor suicide. Since 2008, CHERYL has produced a thematic video every four to eight weeks.

CHERYL’s video and performance work has been featured through various installations and events with the Museum of Modern Art, MoMA PS1, the Whitney Museum of American Art, the Brooklyn Museum, The Jewish Museum, the Bruce High Quality Foundation and Eyebeam Art and Technology Center.

There is an interview with Cheryl here and they have been featured in everything from New York Times to Time Out. For all the links and more info simply visit their website

‘C h e r y l   w i l l   r u i n   y o u r    l i f e “